Odins.ai provides AI-driven Marketing Mix Modeling for organizations to optimize cross-channel budget allocation and improve marketing ROI by 10-30%. The platform structures both online and offline marketing data, enabling accurate sales forecasting and real-time budget tracking to enhance decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Many organizations struggle to accurately measure the impact of marketing spend across various channels, both online and offline. This makes it difficult to optimize budget allocation and accurately forecast sales based on marketing efforts. Consequently, businesses often face challenges in maximizing their marketing ROI and making data-driven decisions.
Solution
Odins.ai provides an AI-powered Marketing Mix Modeling (MMM) platform that enables organizations to optimize cross-channel budget allocation and improve marketing ROI. The platform unifies online and offline marketing data, providing a structured view for accurate sales forecasting and real-time budget tracking. By leveraging AI-driven models, Odins.ai helps businesses measure the incremental impact of each marketing channel, see marginal returns at different spend levels, and receive continuously updated budget recommendations. The platform also facilitates sales forecasts and scenario planning, allowing users to predict how marketing efforts impact revenue and continuously track model accuracy.
Target Audience
The primary target audience includes marketing teams, sales leaders, and financial analysts within organizations seeking to improve marketing ROI and make data-driven budget allocation decisions.
Features
- AI-driven Marketing Mix Modeling (MMM) for cross-channel budget optimization
- Unified platform for online and offline marketing data structuring
- Sales forecasting and scenario planning capabilities
- Real-time budget tracking against actuals
- Key KPI reports and customizable, downloadable reports
- Integration with major digital marketing channels
- Privacy-friendly approach using aggregated data without cookies