Odinmo provides a platform for managing and optimizing digital advertising spend across multiple channels. The system integrates data streams to offer unified performance analytics and automated budget allocation. This enables advertisers to maximize ROI through data-driven campaign adjustments.
Funding
Funding not disclosed
Founders
Product
Problem
MSMEs in India face challenges in managing their finances due to inadequate API integrations from legacy financial institutions and difficulties in navigating complex financial requirements. This can hinder their ability to focus on core business operations and limit their access to necessary financial services.
Solution
OdinMo provides a suite of fintech products designed to empower Indian MSMEs by offering customized financial solutions and a robust technology backbone. The platform offers a full-stack API platform (MDEX) that facilitates seamless payment collections and disbursements, bill payments, KYC processes, and account management. OdinMo's solutions include multicurrency card management, payment gateway integration, international remittance processing, and assisted banking services, enabling MSMEs to streamline their financial operations and access a wider range of financial products. The platform leverages AI-driven decisioning and a no-code cloud-native architecture to provide flexibility and scalability, ensuring MSMEs can efficiently manage their finances and focus on growth.
Target Audience
OdinMo primarily targets Indian MSMEs across various industry verticals, including retail, F&B, healthcare, and agriculture, as well as banks, fintech firms, and financial institutions seeking to expand their offerings.
Features
- Multicurrency Card Management Suite: Enables businesses to launch multi-network, multi-currency global forex cards with features like instant card issuance, authorization, contactless payments, and tokenization.
- MDEX Payment Core: An AI-based payment engine offering seamless API integration for banking transactions, including money transfer, bill payments, and KYC, with features like least-cost routing and multi-bank integration.
- MyCashier Payment App: A mobile app for merchants to accept and manage payments at the point of sale using multiple modes, featuring multi-layer payment tracking and real-time accounting dashboards.
- International Remittance Platform (Orion): An online, real-time remittance processing system with compliance features, direct settlement in bank accounts, and third-party API integration.
- Assisted Banking: A platform for social resellers of financial products, providing technology and bank partnerships to support various transactional requirements, including money transfers, bill payments, and insurance.
- AI-driven decisioning: No-code cloud-native scalable architecture enabling product flexibility through API infrastructure & AI/ML based decisioning models