ODEEO provides an in-game audio advertising platform that connects brands with engaged gaming audiences. Developers use the proprietary SDK to integrate non-interruptive audio ads, generating incremental revenue without impacting player retention. Advertisers gain access to massive scale and measurable engagement opportunities within mobile gaming environments.
Funding
$15M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile game developers struggle to monetize their games effectively without disrupting the player experience, often resorting to intrusive ad formats that lead to player churn. Advertisers, in turn, seek engaging channels to reach the massive mobile gaming audience without causing negative brand perception.
Solution
Odeeo offers a non-intrusive audio ad platform that integrates seamlessly into mobile games, allowing brands to connect with players during gameplay without interrupting their experience. The platform utilizes a proprietary SDK to deliver audio advertisements that complement the gaming environment, providing a more engaging and less disruptive alternative to traditional ad formats. This approach enables game developers to generate incremental revenue while maintaining player retention and provides advertisers with access to a highly engaged global audience. Odeeo's solution focuses on enhancing the in-game experience for players while maximizing the effectiveness of audio advertising.
Target Audience
Odeeo's primary customers are mobile game developers looking to monetize their games without compromising the player experience, and advertisers seeking engaging channels to reach the global mobile gaming audience.
Features
- Proprietary SDK for seamless integration of audio ads into mobile games
- Non-intrusive ad format that avoids disrupting gameplay
- Contextual audio ads tailored to the gaming environment
- Real-time analytics and reporting on ad performance
- Support for various ad formats, including branded audio messages and interactive audio ads
- Global reach to a diverse audience of mobile gamers
- Integration with leading mobile ad exchanges and DSPs