Odditt provides a parlay construction and discovery platform for sportsbooks, prediction markets, and daily fantasy sports services. By generating over 100,000 narrative‑driven parlays each day, it gives users contextual betting options that encourage deeper engagement and higher wagering volume. The system automates parlay creation, replacing manual effort from content teams and unlocking additional revenue potential.
Funding
Funding not disclosed
Founders
Product
Problem
Sports betting platforms often present users with plain, spreadsheet‑style interfaces that lack context or narrative, leading to low engagement, single‑bet behavior, and high churn. Content teams are forced to manually create a limited number of parlays each day, which restricts the variety and relevance of betting options available to users.
Solution
Odditt offers an API‑driven infrastructure that automatically generates and curates narrative‑driven parlays for sportsbooks, prediction markets, and daily fantasy sports operators. By ingesting live game data, odds, and contextual information, the platform produces over 100,000 contextualized parlays daily, each framed with story‑like descriptions that encourage discovery and repeat betting. The service integrates directly into existing betting workflows, replacing manual parlay creation and enabling operators to surface rich betting options without additional content resources. This automation increases bet frequency, extends user session time, and helps retain bettors by providing compelling, context‑aware wagering choices.
Target Audience
Primary customers are online sportsbooks, prediction‑market operators, and daily fantasy sports platforms seeking to enhance user engagement and increase betting volume through automated, story‑driven parlay offerings.
Features
- Real‑time generation of 100,000+ narrative‑focused parlays per day using live sports data and odds
- API integration that plugs into existing sportsbook, prediction market, or DFS platforms without UI redesign
- Contextual storytelling layer that adds game‑specific narratives, player insights, and situational hooks to each parlay
- Automated content scaling that eliminates manual parlay creation by content teams
- Customizable filters for sport, market type, and narrative style to align with operator branding
- Analytics dashboard showing parlay performance, engagement metrics, and bet frequency trends