Oddbox is a subscription service that delivers seasonal, surplus fruit and vegetables directly from growers to consumers, reducing food waste caused by aesthetic standards and overproduction. By offering customizable boxes of "wonky" produce, the company helps mitigate the 40% of food that goes unsold or discarded, while promoting sustainable consumption practices.
Funding
$34.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
A significant portion of produce is wasted due to not meeting standardized aesthetic criteria or because of overproduction, leading to environmental and economic losses. This results in perfectly edible fruits and vegetables being discarded before reaching consumers.
Solution
Oddbox addresses food waste by delivering surplus and "wonky" fruits and vegetables directly from growers to consumers through a customizable subscription service. They partner with farmers to rescue produce that would otherwise be discarded due to cosmetic imperfections or oversupply. Customers can choose the size and type of box they want (fruit, vegetables, or a mix) and the frequency of delivery. Before each delivery, customers receive a list of the produce included in their box and have the option to swap items based on their preferences, ensuring they receive only what they will use.
Target Audience
Oddbox targets environmentally conscious consumers who are interested in reducing food waste and supporting sustainable agriculture practices.
Features
- Customizable subscription boxes with options for fruit, vegetables, or a mix of both.
- Flexible delivery frequency (weekly or bi-weekly).
- Option to swap items in the box before delivery based on a provided list of contents.
- Focus on rescuing surplus and "wonky" produce directly from growers.
- Overnight delivery to minimize emissions.