Ocurate utilizes machine learning to provide real-time predictions of customer lifetime value (LTV) for e-commerce businesses, integrating seamlessly with Google and Meta's advertising platforms. This technology enables brands to optimize their return on ad spend (ROAS) by acquiring customers at the most effective price point, resulting in guaranteed increases of 15% or more in profitability.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses struggle to accurately predict customer lifetime value (LTV) in real-time, hindering their ability to optimize ad spend and acquire customers at the most effective price. Inaccurate LTV predictions lead to inefficient marketing campaigns and reduced return on ad spend (ROAS).
Solution
Ocurate provides a machine learning platform that delivers real-time customer lifetime value (LTV) predictions for e-commerce businesses. By integrating with advertising platforms like Google and Meta, Ocurate enables brands to optimize their return on ad spend (ROAS) through value-based bidding. The platform uses first-party customer data and machine learning models to generate LTV predictions with accuracy exceeding 90%. This allows businesses to acquire customers at the ideal price point, maximizing profitability and driving top-line growth.
Target Audience
Ocurate targets e-commerce businesses with sizable media budgets seeking to optimize their ROAS based on accurate, real-time customer lifetime value predictions.
Features
- Real-time LTV predictions exceeding 90% accuracy
- Seamless integration with Google and Meta Ads APIs
- Machine learning models trained on first-party customer data
- Automated data collection via Ocuboost™
- Real-time dashboards to monitor ROAS and business impact
- A/B testing capabilities to optimize marketing strategies
- One-click pixel installation for easy integration