Octillion Media provides a platform for programmatic advertising across CTV, video, audio, DOOH, and display channels. Their platform enables advertisers to manage and optimize campaigns across multiple formats through a single interface.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers often struggle to efficiently manage and optimize programmatic advertising campaigns across diverse channels like CTV, video, audio, DOOH, and display, leading to fragmented efforts and suboptimal results. The complexity of navigating multiple platforms and formats hinders effective cross-channel campaign management and measurement.
Solution
Octillion Media offers a unified Platform-as-a-Service (PaaS) that empowers advertisers to manage and optimize programmatic campaigns across CTV, video, audio, DOOH, and display channels through a single interface. The platform provides tools for forecasting, planning, buying, and measuring media, leveraging AI to optimize campaigns toward desired business outcomes. Octillion's solution emphasizes transparency, ethics, and fraud prevention, offering features like 3rd-party audited log-level transparency and a fraud-free guarantee. By integrating a demand-side platform (DSP), supply-side platform (SSP) LITE, attribution tools, and a data management platform (DMP), Octillion streamlines the advertising process and enhances campaign performance.
Target Audience
Octillion Media primarily targets brands, agencies, political campaigns, and mid-market clients seeking a transparent and efficient solution for cross-channel programmatic advertising.
Features
- Unified platform for managing programmatic advertising across CTV, video, audio, DOOH, and display channels
- Proprietary cookie-less DMP to optimize audience targeting
- Real-time forecasting with access to over 120M monthly active streaming homes
- AI-powered optimization to align campaigns with business objectives
- 3rd-party audited log-level transparency
- Fraud-free guarantee with less than 2% IVT (Invalid Traffic)
- Deterministic location, web, and offline sales attribution
- Direct publisher integrations via ad-server or VAST
- Flexible buying models: managed service, self-service, or hybrid
- Privacy-compliant 1st party data onboarding via clean room partners