Octane11 is an AI-powered marketing analytics platform that integrates data from paid, owned, and earned channels to provide B2B companies with actionable insights on marketing efficiency and account engagement. By centralizing analytics and measuring performance against 25 industry benchmarks, Octane11 enables enterprises to improve marketing effectiveness by 10x and generate 5x more sales leads.
Funding
$4.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ABHVJV+1Founders
Product
Problem
B2B companies often struggle to gain a unified view of marketing performance across paid, owned, and earned channels. Siloed data and a lack of standardized metrics make it difficult to identify efficient tactics, understand the customer journey, and measure marketing's impact on sales.
Solution
Octane11 is a marketing analytics platform that centralizes company-level data from various marketing channels, providing B2B organizations with actionable insights into marketing efficiency and account engagement. The platform measures target account engagement rates and costs across all channels, enabling users to identify the most effective tactics and content. By connecting marketing channels and sales CRM data, Octane11 visualizes the complete account journey and identifies marketing-influenced wins.
Target Audience
Octane11 is designed for B2B enterprises and agencies seeking to improve marketing effectiveness and generate more sales leads through data-driven insights.
Features
- Centralized analytics for paid, owned, and earned marketing channels
- Company-level reporting across all campaigns
- Measurement of target account engagement rates and costs
- Visualization of the complete account journey
- Identification of marketing-influenced wins
- Integration with major DSPs, social platforms, email tools, data providers, and CRMs