OCHRE develops premium, fragrance-free haircare products formulated to support scalp health by balancing the skin's natural microbiome. Their non-medicated formulas exclude over 1,000 disruptive ingredients while utilizing proprietary science to deliver salon-quality performance. This approach provides consumers with effective solutions for sensitive scalps without compromising hair health.
Funding
Funding not disclosed
Founders
Product
Problem
Many haircare products contain harsh antimicrobials and fragrances that disrupt the scalp's natural microbiome, leading to issues like flakes, itchy scalp, rashes, forehead acne, and hair thinning. These products often strip the scalp, causing irritation and imbalance.
Solution
OCHRE offers a range of fragrance-free haircare products designed to improve scalp and hair health by balancing the scalp microbiome. Their formulations exclude over 1,000 potentially disruptive ingredients and incorporate the PAR Formula™ (Plant Ester, Algae Extract, and Rosebay Extract), a proprietary blend of bioactives, prebiotics, and antioxidants clinically proven to promote a healthy scalp environment. OCHRE's products aim to gently restore balance, leading to stronger, healthier, and more vibrant hair. The product line includes a Purifying Shampoo, Essential Conditioner, and Everything Hair Cream, all dermatologist-tested and accepted by the National Eczema Association.
Target Audience
OCHRE's products are designed for individuals with sensitive skin and scalps, as well as those seeking to improve their overall hair and scalp health through microbiome-conscious haircare.
Features
- Formulated without fragrances, SLS/SLES, parabens, phthalates, silicones, or dyes to minimize irritation
- Contains PAR Formula™: a blend of Plant Ester, Algae Extract, and Rosebay Extract to balance the scalp's microbiome
- Purifying Shampoo deeply cleanses, balances dry/oily scalps, and clears flakes
- Essential Conditioner detangles and nourishes hair without heavy oils or proteins that cause buildup
- Everything Hair Cream smooths frizz, defines curls and waves, and adds shine without stickiness or greasiness
- Products are 91-98% naturally-derived
- Hypoallergenic and non-comedogenic, as demonstrated by dermatologist-graded clinical testing
- Certified by Sequential Bio to maintain the microbiome
- Packaged in recyclable aluminum