Occulytics provides AI-powered analytics for commercial real estate, helping investors and property managers identify opportunities and optimize asset performance. Their platform leverages machine learning to analyze market trends, predict property values, and improve operational efficiency.
Funding
Funding not disclosed
Founders
Product
Problem
Senior living investors, operators, and agencies often lack granular, resident-centric data, hindering their ability to make informed decisions regarding site selection, marketing strategies, and operational efficiency. Traditional market data provides a top-down view, failing to capture the nuances of resident preferences and the key influencers in their decision-making process. This lack of precise insights leads to suboptimal investments, lower occupancy rates, and missed opportunities for growth.
Solution
Occulytics provides a data platform tailored for the senior living industry, offering resident-centric insights to boost occupancy, optimize investments, and gain a competitive edge. The platform aggregates and analyzes billions of data points related to residents and their influencers, including adult children and extended family. By focusing on who chooses senior living communities and why, Occulytics delivers actionable intelligence through geographic analytics, wealth profiling, psychographic understanding, and demographic insights. This enables users to identify true trade areas, understand competitive dynamics, improve lead qualification, and personalize marketing efforts.
Target Audience
Occulytics serves senior living operators seeking to improve marketing and occupancy rates, investors aiming to optimize asset performance and site selection, and agencies providing data-backed marketing solutions to their clients.
Features
- Comprehensive U.S. coverage with granular geographic intelligence to identify true trade areas and market trends
- In-depth data on residents and their influencers, including wealth profiles, psychographics, and decision-making factors
- CRM enrichment with name and contact info validation, prospect classification, and scoring based on key qualification factors
- Lead tracking to quantify leads and tours lost to specific competitors and assess prospect status in real time
- Hyper-targeted mailing lists to identify ideal prospects and target the right trade area
- Look-alike audiences for digital campaigns to attract online users who mirror ideal residents and influencers
- AI-driven predictive analytics to forecast market trends and resident behavior
- Customizable dashboards delivering real-time insights and actionable recommendations