Obviyo provides a product-led growth suite for e-commerce merchants to increase revenue by matching products to shoppers based on real-time behavior. The platform uses AI-powered Growth Bots and real-time algorithms for personalization, upsell/cross-sell, and conversion rate optimization. This suite helps monetize existing web traffic by creating intelligent, adaptive shopping experiences across the customer journey.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce businesses struggle with low conversion rates as over 90% of online shoppers fail to find products of interest, leading to high cart abandonment and lost revenue opportunities. Existing methods often lack real-time personalization, causing shoppers to navigate websites without tailored guidance.
Solution
Obviyo offers a product-led growth platform that leverages real-time AI algorithms to personalize the e-commerce shopping experience, matching products to shoppers based on their behavior. The platform analyzes buyer, behavioral, and contextual attributes to identify buying signals and recommend relevant products. By implementing AI-powered Growth Bots and a suite of product discovery tools, Obviyo enables e-commerce brands to monetize existing web traffic, increase revenue per visit, and improve customer lifetime value. The platform integrates cross-platform data to provide a comprehensive view of product performance and shopper behavior, driving more effective personalization and merchandising strategies.
Target Audience
Obviyo primarily targets e-commerce brands using Shopify that are seeking to improve conversion rates, increase revenue per visit, and personalize the shopping experience for their customers.
Features
- Real-time personalization driven by shopper behavior
- AI-powered Growth Bots for intelligent product displays
- Hybrid recommendations combining manual input and AI algorithms
- Adaptive multivariate testing and optimization
- Automated analysis of paid marketing spend
- Integrated cross-platform product performance metrics
- Personalized email recommendations based on browsing history
- Promotional bars to increase visibility of special offers
- A/B testing capabilities to optimize product placement and messaging