Obsidio Labs builds AdTech products that synchronize execution and intelligence across media channels. Its flagship product, SyncPulse, enables real-time TV-to-digital synchronization, allowing brands and agencies to optimize campaigns using real-time signals and AI. The platform emphasizes user control, only changing campaign status and reading performance data on authorized accounts.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and agencies struggle to coordinate and optimize media campaigns across TV and digital channels, leading to fragmented execution and missed opportunities for real-time performance improvements. The lack of synchronized intelligence between these channels results in inefficient ad spend and suboptimal campaign outcomes.
Solution
Obsidio Labs provides advanced AdTech products that synchronize execution and intelligence across media, enabling brands and agencies to drive measurable impact on every screen. The platform leverages real-time signals and artificial intelligence to enable cross-channel execution and intelligent optimization. Its flagship product, SyncPulse, delivers real-time TV-to-digital synchronization, allowing users to maintain control while automating campaign status changes and performance data reads on authorized accounts. This approach transforms how media is executed and optimized, ensuring campaigns are continuously refined based on live data.
Target Audience
Primary customers are brands and agencies seeking to enhance media execution and optimization through real-time, cross-channel advertising technologies.
Features
- Real-time TV-to-digital synchronization that aligns campaign execution across channels
- AI-driven intelligent optimization that uses real-time signals to improve performance
- Cross-channel execution capabilities that unify media buying and management
- User-controlled access, with SyncPulse only modifying campaign status and reading performance data on accounts explicitly authorized by the user
- Advanced AdTech infrastructure designed for measurable impact across all screens