Obsess provides a 3D virtual store platform that enables brands to create interactive shopping experiences on their e-commerce sites using AI-powered technology and VR/AR solutions. This approach enhances customer engagement and increases conversion rates by allowing consumers to explore and purchase products in immersive, gamified environments.
Funding
$13.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+4Founders
Product
Problem
Traditional e-commerce experiences often lack the engagement and interactivity of physical retail, leading to lower conversion rates and reduced brand loyalty. Customers struggle to visualize products in a realistic context and miss the social and gamified elements that enhance the shopping experience.
Solution
Obsess provides a platform for brands to create immersive, AI-powered 3D virtual stores that integrate directly with their existing e-commerce sites. These virtual environments allow customers to explore products in interactive, gamified settings, enhancing engagement and driving conversion. The platform supports a range of virtual retail solutions, including virtual flagships, pop-up shops, showrooms, and catalogs, accessible across web, mobile, and extended reality (XR) devices. Obsess leverages AI to personalize content, offer virtual assistance, and dynamically merchandise products, creating a more compelling and informative shopping journey.
Target Audience
Obsess targets brands and retailers across various industries, including fashion, beauty, CPG, home goods, and automotive, seeking to enhance their e-commerce experience and engage a new generation of digitally native consumers.
Features
- Patented 3D technology for creating high-fidelity, interactive virtual environments
- AI-powered content personalization, including virtual assistants and dynamic merchandising
- Gamification features such as scavenger hunts and branded quizzes to increase product discovery
- Branded avatars that shoppers can customize, enhancing their connection to the brand
- "Shop with Friends" feature enabling live, social shopping experiences
- Seamless e-commerce integration with existing platforms, including cart functionality and product information synchronization
- Support for virtual events, clienteling, and livestream shopping
- Cross-platform accessibility on web, mobile, Roblox, Apple Vision Pro, and Meta Quest
- Data visualization platform for tracking customer behavior and spatial data within the virtual store
- Product customizers allowing shoppers to personalize products in 3D