Obsero is an AI search intelligence platform that continuously monitors how brands appear in AI‑generated search results from tools like ChatGPT, Perplexity, and Google’s AI Overviews. It provides real‑time visibility, AI‑driven insights, and automated workflows to create and deploy geo‑optimized content and partnerships, helping marketers and SEO teams improve brand presence and accuracy in AI‑first consumer search.
Funding
Funding not disclosed
Founders
Product
Problem
Brands increasingly rely on AI-powered search interfaces such as ChatGPT, Perplexity, and Google’s AI Overviews for consumer discovery. When a brand is not surfaced—or is misrepresented—in these AI-generated answers, it loses awareness, trust, and potential sales opportunities.
Solution
Obsero provides an AI search intelligence platform that continuously monitors how a brand appears in AI-generated search results across major conversational AI tools. The platform maps the brand’s presence, identifies gaps or inaccuracies, and delivers actionable recommendations to improve visibility. Users can employ AI-driven automation to create and deploy geo‑optimized content and partnership assets that influence AI answer generation. Integrated consulting support helps brands align their messaging with AI search dynamics, accelerating growth in the emerging AI‑first consumer funnel.
Target Audience
Primary customers are brand marketers, SEO/SEM teams, and e‑commerce managers who need to ensure their products and services are accurately represented in AI‑driven search experiences.
Features
- Real‑time tracking of brand mentions and positioning in AI chat responses from ChatGPT, Perplexity, and Google AI Overviews
- AI‑generated insights and recommendations for content, SEO, and partnership strategies to boost AI answer inclusion
- Automated workflow tools for creating, scaling, and deploying geo‑targeted content and partnership assets
- Dashboard with visibility metrics, trend analysis, and alerts for misrepresentation or loss of AI search presence
- Integration capabilities with existing marketing stacks to feed AI search data into broader analytics and campaign planning