Oamo is a marketing platform that utilizes anonymized zero-party data to connect brands with consumers based on their online behaviors, allowing users to share data securely while maintaining privacy. This approach enables users to earn rewards and receive personalized offers from trusted brands, while businesses gain access to high-quality, targeted user insights for effective marketing campaigns.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to acquire high-quality, targeted user data for effective marketing campaigns due to increasing privacy concerns and the limitations of traditional data collection methods. Users lack control over their personal data and are often unaware of how it is being used by businesses.
Solution
Oamo provides a platform that enables users to share their on-chain and off-chain data anonymously with brands in exchange for rewards and personalized offers. Users connect their wallets and social profiles to create a decentralized identity, maintaining control over their data through encryption and permission settings. Businesses can then access aggregated, anonymized user data through data pools, allowing them to gain insights into user behavior and create targeted marketing campaigns. The platform facilitates direct communication between brands and users, fostering trusted relationships and increasing conversion rates.
Target Audience
Oamo's primary customers are Web3 companies across DeFi, NFTs, and gaming, as well as other businesses seeking to acquire high-quality user data while respecting user privacy. The platform also targets individual users who want to monetize their data and receive personalized offers from trusted brands.
Features
- Decentralized identity creation through wallet and social profile connections
- Anonymized data sharing via data pools with user-defined criteria
- Personalized offers and rewards for users who share their data
- Aggregated on-chain and off-chain data analysis for businesses
- Targeted marketing campaigns and surveys sent directly to users
- Messaging system for direct communication between brands and users
- Criteria-gated data pools for acquiring specific user segments