NYIAX is a blockchain-powered platform that integrates direct and programmatic advertising transactions, providing a unified view of media investments for marketers, agencies, and media owners. It reduces time spent on reconciliation and campaign management, enhancing operational efficiency and minimizing errors in advertising workflows.
Funding
Funding not disclosed
Founders
Product
Problem
The advertising industry faces challenges related to market inefficiencies, fraud, supply chain opacity, and outdated legacy processes, leading to time-consuming reconciliation, campaign management inefficiencies, and errors in advertising workflows. Managing direct and programmatic advertising transactions separately creates a fragmented view of media investments, hindering effective tracking and optimization.
Solution
NYIAX offers a platform that integrates direct and programmatic advertising transactions, providing a unified view of media investments for marketers, agencies, and media owners. Built on the Nasdaq Financial Framework and powered by blockchain technology, the platform streamlines the entire media process from discovery to billing. By unifying direct and programmatic workflows, NYIAX reduces time spent on reconciliation and campaign management, enhancing operational efficiency and minimizing errors. The platform facilitates the negotiation, trading, and reconciliation of forward and future contracts, while also providing insights for superior optimization, enhanced negotiation strategies, streamlined audits, and maximized partner benefits.
Target Audience
The primary users are in-house marketers, agencies, and media owners seeking to maximize growth and improve operational efficiency in their advertising investments.
Features
- Unified platform for direct and programmatic advertising transactions
- Blockchain-powered for enhanced transparency and security
- Integration with the Nasdaq Financial Framework
- Automated media solution streamlining campaign workflow from discovery to execution and reconciliation
- Enables negotiation, trading, and reconciliation of forward and future contracts
- Provides a 360-degree view of integrated media investments
- Facilitates streamlined audits and maximized partner benefits