This company offers advanced oral hygiene products, likely electric toothbrushes or related devices, designed to improve dental self-care routines. They aim to provide a more effective and modern approach to teeth cleaning.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional toothpastes often rely on harsh abrasives, unnecessary additives, and insufficient concentrations of active ingredients, failing to effectively remineralize enamel, address sensitivity, and promote long-term oral health. Many formulations also include potentially harmful substances like SLS sulfates, titanium dioxide, and copolymers.
Solution
Nura Teethcare offers a science-backed mineralizing paste formulated with 12% Hydroxyapatite (HAP) to rebuild, whiten, and protect teeth. This formulation, developed in collaboration with the University of Milan, delivers over two times better enamel stiffness recovery compared to leading fluoride toothpastes. Nura's toothpaste remineralizes enamel and dentin, addresses sensitivity by occluding dentin tubules, and avoids harsh abrasives and unnecessary additives, promoting a transparent and effective approach to oral care. The company also offers a mouthwash concentrate with prebiotics to support a balanced oral microbiome.
Target Audience
Nura's products are designed for adults seeking advanced, science-backed oral care solutions that effectively remineralize teeth, address sensitivity, and avoid harsh or unnecessary ingredients.
Features
- Mineralizing paste powered by 12% Hydroxyapatite (HAP) for enamel remineralization and protection
- Nano-HAP for deep enamel repair and dentin tubule occlusion to reduce sensitivity
- Biomimetic Micro-HAP to mimic the chemical structure of human enamel for effective surface remineralization
- SLS-free, titanium dioxide-free, copolymer-free, and free of artificial flavors and colors
- Low abrasivity to prevent enamel wear
- Mouthwash concentrate with prebiotics to nourish beneficial oral bacteria
- Developed and tested in conjunction with the University of Milan