Cyclops provides a unified control layer for paid‑media campaigns, continuously monitoring signals across search, social, programmatic, and other channels. By normalizing data from ad platforms, DSPs, and tracking tools into a single schema, its AI‑driven agents detect performance shifts, automate budget reallocation, bid optimization, and creative rotation, and execute changes at the autonomy level set by the user.
Funding
Funding not disclosed
Founders
Product
Problem
Performance marketing teams and agencies managing large, multi‑channel paid‑media campaigns struggle with fragmented data across ad platforms and the manual effort required to detect pacing issues, overspend, underspend, and creative fatigue, leading to delayed responses and inefficient spend.
Solution
Cyclops provides an AI‑driven control layer that connects to search, social, programmatic, and other paid‑media platforms, normalizing all performance and attribution data into a unified schema. Continuous agents monitor this data for anomalies such as pacing mismatches, ROAS shifts, and creative fatigue, surfacing actionable insights in real time. Depending on the configured autonomy level, the system can propose budget reallocations, bid adjustments, pacing corrections, or creative rotations, and can execute these actions automatically or after a single approval. The platform also supports natural‑language campaign setup, generating cross‑channel structures and maintaining a reversible audit trail for every change.
Target Audience
Primary customers are performance marketing teams and agencies that run high‑volume, multi‑channel paid‑media campaigns and need automated operational intelligence to reduce manual overhead.
Features
- Unified, real‑time data layer that aggregates metrics from ad platforms, DSPs, and tracking tools into a single schema
- Continuous anomaly detection for pacing, spend, CPI drift, and creative fatigue with contextual alerts
- Automated cross‑platform budget reallocation and bid optimization, executable instantly or via approval workflow
- Creative intelligence that rotates underperforming assets and scales effective creatives without manual intervention
- Natural‑language campaign creation that builds full multi‑channel structures and flags gaps before launch
- Audit‑trail logging of all automated actions, with full reversibility and compliance reporting
- Integration of enriched conversion signals back to platforms (e.g., Meta CAPI, Google Enhanced Conversions) for improved attribution