Numerator provides the OmniPanel, a unified consumer panel that combines verified purchase data, attitudes, and zero‑party information from over one million U.S. shoppers. The platform delivers real‑time, standardized consumer profiles via cloud feeds and APIs, letting brands and agencies quickly generate actionable insights for product, pricing, and media decisions.
Funding
$16M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketers and brands often rely on fragmented consumer data sources, leading to gaps, inconsistencies, and assumptions that undermine confidence in market insights and decision‑making.
Solution
Numerator offers the OmniPanel, a single‑source consumer panel that combines verified purchase behavior, attitudinal data, and zero‑party information from over one million U.S. shoppers. The platform delivers rich, omnichannel consumer profiles with high depth, breadth, and speed, enabling brands to access real‑time, standardized data without the need for multiple vendors. Integrated data feeds and APIs allow seamless import of insights into existing analytics, BI, or CRM systems, while the Verified Voices research tools let users design and launch surveys in under 12 hours. By unifying purchase trips, retailer coverage, and psychographic attributes, Numerator eliminates data gaps and provides actionable, confidence‑driven insights for product, pricing, and media strategies.
Target Audience
Primary customers are CPG, retail, and consumer‑goods brands, as well as market research agencies that need accurate, up‑to‑date consumer insights for product development, pricing, and media planning.
Features
- Verified‑buyer panel covering 2 B+ shopping trips across 44 K+ retailers, ensuring comprehensive omnichannel coverage
- Unified zero‑party data model that merges purchase history, attitudes, and media consumption into a single consumer profile
- Real‑time data delivery via cloud‑based feeds and API integrations for instant access in BI, CRM, or custom dashboards
- Self‑service survey platform (Verified Voices) that launches in‑panel research in under 12 hours with 600 K+ verified respondents
- High‑resolution psychographic and media consumption attributes (2 500+ variables) for deep segmentation
- Proprietary data standards and transparency framework that guarantees data quality and auditability
- Fast “time‑to‑platform” workflow that reduces project turnaround from weeks to days