NumberEight develops on-device AI software that utilizes mobile sensors to predict user context and behavior without relying on personal identifiers. This technology enhances ad revenue by providing ID-less demographic insights and behavioral intelligence, achieving an average revenue increase of 15% while ensuring privacy compliance.
Funding
$5.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Publishers, ad platforms, and agencies struggle to target audiences on mobile, podcast, and CTV channels because traditional ID-based solutions rely on cookies or mobile advertising IDs, which are increasingly restricted by privacy regulations and user opt‑outs, limiting addressability and revenue.
Solution
Numbereight delivers privacy‑first, ID‑less audience intelligence powered by on‑device AI and federated learning. By converting anonymized first‑party signals into labeled affinity, contextual, and behavioral cohorts, the platform enables scalable targeting without personal identifiers. The solution works across mobile, podcast, and CTV environments, providing high match rates and compliance with global data‑protection laws. Clients can enrich inventory, attract premium advertisers, and increase monetization while maintaining user anonymity.
Target Audience
Primary customers are digital publishers, advertising platforms, and media agencies that need ID‑less audience segments to improve targeting and revenue across mobile, podcast, and connected‑TV inventory.
Features
- AI‑driven affinity models (e.g., Gen Z, Retail Spenders, Sports Fans) generated from deterministic first‑party data
- Deep contextual curation that enriches inventory across fragmented podcast, mobile, and CTV ecosystems
- Real‑time behavioral cohorts for in‑moment targeting without relying on MAIDs or cookies
- Privacy‑enhancing architecture using on‑device computing, federated learning, and zero‑PII analytics
- Global‑scale data framework compliant with GDPR, CCPA, and other privacy regulations
- Integration APIs for ad platforms, sales houses, and publishers to activate audiences directly