The Nudge provides an AI‑powered personal advisor that delivers daily, SMS‑based recommendations for local activities, creating ready‑made plans that can be booked directly within the chat. It continuously learns user preferences and leverages a community feed to surface vetted experiences, helping urban Millennials and Gen Z discover and secure events without navigating multiple apps.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OFounders
Product
Problem
Many urban Millennials and Gen Z residents find it difficult to discover and book high-quality local activities because information is fragmented across apps, social media, and event listings, leading to decision fatigue and missed experiences.
Solution
The Nudge offers an AI‑powered advisor that users interact with via text messaging, delivering personalized recommendations and ready‑made plans for activities in their city. The service continuously learns from user preferences and social signals to curate a shortlist of vetted experiences, which can be booked directly through the chat. Recommendations are also shared within a community feed, enabling users to see what peers are trying and to contribute their own tips. By delivering suggestions through SMS, the platform reaches users on the channels they already use, eliminating the need to browse multiple apps. The model includes a free two‑week trial followed by a low‑cost subscription that unlocks unlimited nudges, access to all curated plans, and on‑demand assistance from the AI.
Target Audience
Primary users are Gen Z and Millennial residents of U.S. and Canadian cities who prefer discovering activities via text, as well as local event organizers seeking targeted promotion to this demographic.
Features
- AI-driven recommendation engine that generates daily “Nudge” texts with tailored activity suggestions
- Integrated booking flow within the SMS conversation, allowing users to secure tickets or reservations without leaving the chat
- Community‑driven discovery feed where locals share experiences, rate events, and create collaborative plans
- “Nudge Map” visualizer that highlights nearby vetted experiences and supports travel mode for out‑of‑town outings
- Persona profiles that adapt suggestions to user interests such as nightlife, outdoor adventure, or cultural events
- Business portal for local experience providers to submit events, receive vetted promotion, and access dynamic pricing tools
- Subscription management with a free two‑week trial, then $5.79 per month (or $69.99 annually)