Nubank provides a fully digital banking platform that includes a no‑annual‑fee Mastercard credit card, a fee‑free account, and mobile‑first tools for payments, Pix transfers, bill pay, and goal‑based savings containers that earn CDI‑linked returns. It also offers premium products like the Ultravioleta Mastercard Black with cashback and points, and a Nu Empresas card for businesses with real‑time expense tracking and credit limits, all secured with virtual cards, fraud alerts, and 24/7 support.
Funding
$265.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+4Founders
Product
Problem
Many consumers and small businesses face high fees, complex onboarding, and limited digital tools for managing credit, payments, and savings, which makes everyday financial management cumbersome and costly.
Solution
Nubank offers a fully digital banking platform that combines a no‑annual‑fee credit card, a fee‑free account, and a suite of mobile‑first financial tools. Users can request a Mastercard credit card, use the app to make Pix transfers, pay bills, and split purchases, all with real‑time limit controls and optional installment plans. The platform also provides “Caixinhas,” goal‑based savings containers that earn up to 120 % of the CDI, and premium products such as the Ultravioleta Mastercard Black with cashback, points, and travel benefits. Business customers access a dedicated Nu Empresas card with credit, Pix, and expense‑tracking features, while all users benefit from built‑in security tools like virtual cards, fraud alerts, and a 24‑hour support channel.
Target Audience
Individual consumers seeking low‑cost, mobile‑first banking and credit solutions, as well as small and medium‑size enterprises that need a digital credit card and expense‑management tools.
Features
- No‑annual‑fee Mastercard credit card with optional installment payments and Pix/ boleto capability directly from the credit limit
- Digital “Caixinhas” savings containers with daily CDI‑linked returns, no fees, and instant withdrawals
- Ultravioleta Mastercard Black offering 2.2 points per dollar, 1.25 % cashback, IOF‑zero international purchases, and Priority Pass lounge access
- Nu Empresas card providing credit, Pix, real‑time expense notifications, and Nu Limite Garantido that grows with saved funds
- Integrated digital wallet support (Apple Pay, Google Pay, Samsung Pay) and NuTag/NuPay for contactless and online payments
- In‑app security suite: virtual cards, fraud alerts, “Modo Rua” transaction limits, and 24/7 chat and phone support
- Real‑time limit management for credit, Pix, and debit, with customizable daily/overnight caps