nricher.io is a product data intelligence platform that helps e-commerce retailers and brands optimize their product assortment, pricing, and product listings. The platform uses web-scraping technology and automatic product matching to provide near-real-time competitive market insights, enabling data-driven decisions to increase sales. It analyzes over 22 million product articles daily with 99.9% matching reliability.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce retailers and brands struggle to maintain a competitive edge because they lack comprehensive, up-to-date visibility into their competitors' product assortments, pricing strategies, and product page quality. Manual competitive analysis is time-consuming, error-prone, and often relies on incomplete or outdated data, leading to missed opportunities in product assortment gaps, pricing misalignments, and poor product presentation that drives customers to competitors.
Solution
nricher.io provides a product data intelligence platform that automatically captures and analyzes competitive market data to help retailers optimize their product strategy. The platform ingests a client's product catalog via API, SFTP, or Excel, then uses proprietary web-scraping technology to identify and match competitor products based on real characteristics, without requiring EAN codes. It delivers near-real-time insights on product assortment gaps, price positioning, and product page quality through an intuitive dashboard, enabling automated decision-making and seamless integration with existing systems.
Target Audience
Primary customers are e-commerce retailers, brands, and marketplace sellers who need competitive intelligence on product assortment, pricing, and product page quality to optimize their online sales performance.
Features
- Automatic product matching based on real product characteristics, eliminating the need for EAN codes or manual intervention
- Web-scraping technology that analyzes over 22 million product articles daily for comprehensive market coverage
- Near-real-time price benchmarking and price index tracking across competitor categories
- Product page quality analysis to identify listing enrichment opportunities across marketplaces
- Daily data refresh ensuring decisions are based on the most current market state
- API, SFTP, and shared Excel integrations for automated data export and decision-making workflows