Nozzle
Nozzle is an enterprise SERP tracking platform that records the entire search engine results page for every keyword, parsing 630 fields per result including pixels from top, above-the-fold percentage, and result type. The platform automatically captures all competitors on each SERP, enabling unlimited competitor tracking with backfilled historical data, and delivers data natively to BigQuery with raw HTML retained forever.
- Marketing Technology
- Data & Analytics
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Traditional SERP tracking tools report only a keyword's numerical rank, hiding the impact of ads, AI Overviews, and other page features that push listings down or change click behavior. Marketing and SEO teams lack visibility into what searchers actually see, and competitive analysis requires manually adding and managing competitor lists that were never in the historical data.
Solution
Nozzle records and stores the complete search engine results page for every tracked keyword, parsing 630 fields per result—including rank, pixels from top, above-the-fold percentage, result type, and schema. The platform tracks every SERP feature as typed fields, including AI Overviews with citation-level item rank, product packs, video packs, local packs, and People Also Ask boxes. Because every result on the page is captured, all competitors are automatically included in the data; users can add unlimited competitors at no extra cost, and their historical presence is backfilled from day one. Data is retained forever, with raw HTML stored alongside parsed fields, and delivered natively to BigQuery with API, S3, and Snowflake options. The platform also models click-through rate and estimated traffic per result based on its actual position on the page, not a generic curve.
Target Audience
Primary customers are enterprise SEO and marketing teams, agencies, and data engineering organizations that need deep SERP intelligence across thousands of keywords and locations, particularly those managing competitive markets or tracking AI Overview impact.
Features
- 630 fields parsed from every SERP result, including Rank, Base Rank, Item Rank, Pixels From Top, Above the Fold %, and SERP %
- Every SERP feature typed and trackable—AI Overviews (with cited sources and Item Rank), product packs, video packs, local packs, People Also Ask, and more
- Unlimited competitor tracking with Share of Voice by keyword group, SERP feature, device, and location; competitors are automatically detected and backfilled
- Flexible scheduling with twenty presets from hourly to yearly, allowing keyword groups to run on different cadences with pricing based on collection frequency rather than list size
- Full SERP retention forever, including raw HTML, delivered to BigQuery natively with REST API, S3, and Snowflake export
- Per-result click-through rate and estimated traffic modeling that accounts for ads and SERP features pushing results down