Circular offers a tech subscription service providing access to the latest devices from top brands via budget-friendly monthly payments. This model promotes a circular economy by allowing users to subscribe, use, and then return or upgrade devices instead of purchasing them outright. The service targets both individual consumers and businesses in Singapore and Australia seeking flexible technology access and reduced environmental impact.
Funding
$11.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LGFounders
Product
Problem
Consumers are frequently compelled to purchase new electronic devices outright, leading to substantial upfront costs and contributing to the growing problem of electronic waste as devices become obsolete. The traditional model of tech ownership often results in devices being discarded or left unused, exacerbating environmental concerns.
Solution
Circular provides a subscription service that allows users to access a wide range of electronic devices from leading brands through affordable monthly payments. This model promotes a circular economy by ensuring devices are refurbished and recycled at the end of their subscription, reducing electronic waste. Subscribers can choose a device and subscription length that suits their lifestyle, and at the end of the term, they have the option to upgrade to a newer model, extend their subscription, or return the device. Circular's approach aims to shift consumer behavior from ownership to custodianship, fostering a more sustainable approach to technology consumption.
Target Audience
Circular primarily targets individual consumers and businesses in Singapore and Australia who seek access to the latest technology without the burden of ownership and are environmentally conscious.
Features
- Subscription-based access to a variety of electronic devices, including smartphones, laptops, and tablets.
- Flexible subscription lengths to accommodate individual needs.
- Option to upgrade to newer models at the end of the subscription term.
- Device refurbishment and recycling program to minimize electronic waste.
- Spending Power assessment to determine subscription eligibility.
- Free device delivery.
- Business subscriptions designed for startups and SMEs.