About NOWATCH

The startup manufactures wearable devices that measure and predict stress by inferring cortisol levels through physiological data analysis. This technology enables users to monitor their stress responses and maintain overall health by providing actionable insights into their cortisol levels.

```xml <problem> Modern lifestyles often lead to chronic stress, which can negatively impact both mental and physical health, increasing the risk of various diseases. Existing wearable devices primarily focus on fitness and sleep tracking, often overlooking the critical aspect of stress management and the interplay between physical and emotional stress. </problem> <solution> NOWATCH offers a wearable health tracker designed to monitor and build stress resilience by providing insights into the user's autonomic nervous system. The device tracks key biomarkers, including heart rate, heart rate variability (HRV), activity, and sleep patterns, to create a unique stress fingerprint. By differentiating between physical and emotional stress, NOWATCH helps users understand how their body responds to daily stressors and provides personalized guidance to improve stress recovery and overall well-being. The device connects to a subscription-free app that delivers actionable insights and promotes sustainable habits for long-term health. </solution> <features> - Tracks heart rate, HRV, activity, and sleep to build a unique stress fingerprint - Differentiates between physical and emotional stress - Measures stress duration, frequency, and recovery - Provides biocueing vibrations to remind users to check in with their bodies - Offers a subscription-free app with personalized insights and guidance - Features a minimalist, screenless design to minimize distractions - Constructed with sustainably sourced materials - Water-resistant up to 5ATM - Offers interchangeable faces and straps for customization </features> <target_audience> The primary target audience includes individuals seeking to proactively manage their stress levels, improve their overall well-being, and gain a deeper understanding of the connection between their mind and body, as well as businesses looking to improve employee wellness. </target_audience> <revenue_model> NOWATCH generates revenue through the sale of its wearable devices, with prices ranging from $399 for the NOWATCH B series to $649 for the NOWATCH X series, and offers options for full payment, installment plans, and a 30-day free trial. </revenue_model> ```

What does NOWATCH do?

Where is NOWATCH located?

NOWATCH is based in Amsterdam, The Netherlands.

When was NOWATCH founded?

NOWATCH was founded in 2020.

How much funding has NOWATCH raised?

NOWATCH has raised 8700000.

Location

Amsterdam, The Netherlands

Founded

2020

Funding

8700000

Employees

37 employees

Major Investors

Chris Hall

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NOWATCH

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Executive Summary

nowatch.com 1K+

Crunchbase

Founded 2020 – Amsterdam, The Netherlands

Funding

Estimated Funding

$5M+

Major Investors

Chris Hall

Team (30+)

No team information available.

Company Description

Problem

Modern lifestyles often lead to chronic stress, which can negatively impact both mental and physical health, increasing the risk of various diseases. Existing wearable devices primarily focus on fitness and sleep tracking, often overlooking the critical aspect of stress management and the interplay between physical and emotional stress.

Solution

NOWATCH offers a wearable health tracker designed to monitor and build stress resilience by providing insights into the user's autonomic nervous system. The device tracks key biomarkers, including heart rate, heart rate variability (HRV), activity, and sleep patterns, to create a unique stress fingerprint. By differentiating between physical and emotional stress, NOWATCH helps users understand how their body responds to daily stressors and provides personalized guidance to improve stress recovery and overall well-being. The device connects to a subscription-free app that delivers actionable insights and promotes sustainable habits for long-term health.

Features

Tracks heart rate, HRV, activity, and sleep to build a unique stress fingerprint

Differentiates between physical and emotional stress

Measures stress duration, frequency, and recovery

Provides biocueing vibrations to remind users to check in with their bodies

Offers a subscription-free app with personalized insights and guidance

Features a minimalist, screenless design to minimize distractions

Constructed with sustainably sourced materials

Water-resistant up to 5ATM

Offers interchangeable faces and straps for customization

Target Audience

The primary target audience includes individuals seeking to proactively manage their stress levels, improve their overall well-being, and gain a deeper understanding of the connection between their mind and body, as well as businesses looking to improve employee wellness.

Revenue Model

NOWATCH generates revenue through the sale of its wearable devices, with prices ranging from $399 for the NOWATCH B series to $649 for the NOWATCH X series, and offers options for full payment, installment plans, and a 30-day free trial.