Nowadays sells concentrated, plastic‑free cleaning cubes that dissolve completely for a single load of laundry. The pocket‑sized cubes eliminate measuring and reduce waste, offering high‑performance cleaning while being 100% recyclable and easy to use.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional liquid detergents require measuring each load, generate excess plastic waste from bulky containers, and can be inconvenient to store and transport. Consumers seeking a more sustainable and hassle‑free laundry routine lack a compact, pre‑measured alternative that maintains cleaning performance.
Solution
Nowadays provides concentrated cleaning cubes that dissolve completely in water, delivering a full dose of detergent per load without any measuring. The cubes are pocket‑sized, eliminating the need for large plastic bottles and enabling 100 % recyclable, zero‑plastic packaging. Because the formulation is highly concentrated, each cube offers the same cleaning power as several ounces of liquid detergent while reducing shipping weight and storage space. The product line includes both laundry and toilet‑cleaning cubes, allowing households to replace multiple liquid cleaners with a single, unified format. Users simply drop a cube into the washing machine or toilet, and the cube dissolves rapidly, delivering consistent, high‑performance results.
Target Audience
The primary customers are environmentally conscious households and individuals who want a convenient, mess‑free detergent solution for laundry and bathroom cleaning.
Features
- Single‑use, pre‑measured cube delivers one full load of laundry or one toilet cleaning cycle
- Fully water‑soluble formulation ensures no residue and reliable cleaning efficacy
- Pocket‑sized design reduces storage footprint and shipping volume
- 100 % recyclable, plastic‑free packaging eliminates single‑use plastic waste
- High concentration provides cleaning power comparable to traditional liquid detergents
- Compatible with all standard washing machines and toilet systems