The startup develops cross-platform monetization and advertising technology that enables the creation and distribution of video ads in various formats, including native and interstitial out-stream options. This technology enhances revenue generation for publishers, SSPs, and ad networks by facilitating auto-play video ads across any device, thereby maximizing traffic monetization.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Publishers and ad networks face challenges in maximizing revenue from their traffic across different devices due to limitations in traditional video ad formats. Integrating and managing multiple ad serving solutions can be complex, hindering efficient monetization of both desktop and mobile inventory.
Solution
NovoRoll provides a cross-platform video advertising technology that enables publishers, supply-side platforms (SSPs), and ad networks to create and distribute various video ad formats, including native and interstitial out-stream options. The technology supports auto-play video ads on any device, maximizing traffic monetization through higher CPMs. By using a single HTML tag, publishers can integrate the solution to monetize their desktop and mobile inventory (iOS and Android). The platform is designed to work with existing ad-serving solutions and supports both VAST and VPAID formats.
Target Audience
The primary target audience includes publishers, SSPs, and ad networks seeking to enhance revenue generation through optimized video advertising solutions across desktop and mobile platforms.
Features
- Multi-screen auto-play player technology for mobile web and desktop environments
- Integration with leading SSPs in the online video advertising ecosystem
- Compatibility with Google DFP and other ad servers
- Simplified deployment through a single HTML tag
- Real-time reporting and extensive analytics for performance monitoring
- White-label ready solution for customized branding
- Compliance with IAB standards, including VAST 2.0 and VPAID 2.0
- Extensive marketplace of over 30 demand partners