Consumer packaged goods (CPG) companies and retailers face challenges in verifying product compliance with an increasing number of clean and sustainability standards. This process is often manual, time-consuming, and prone to errors, leading to potential greenwashing and difficulty in meeting consumer demand for transparency.

Novi Connect offers a software platform that automates the vetting of CPG products against over 100 clean and sustainability standards. The platform streamlines the certification process by ingesting raw ingredient data and comparing it against a comprehensive database of standards and retailer designations. Novi's technology enables brands and retailers to ensure product compliance, verify claims, and accelerate the go-to-market process for sustainable solutions. By automating accuracy at the product, ingredient, and packaging levels, Novi Connect reduces the risk of greenwashing and helps businesses build trust with values-based shoppers. The platform also facilitates ingredient discovery and sourcing through its alternative marketplace, connecting brands with suppliers of sustainable ingredients.

Automated vetting of products against 100+ clean and sustainability standards

Streamlined certification process for retailer designations

Raw ingredient data ingestion and comparison against a comprehensive database

Alternative marketplace for discovering and sourcing sustainable ingredients with low MOQs

Product claim verification and badging for online and in-store marketing

Integration with NielsenIQ Label Insights data for enhanced ingredient assessment

Reporting and analytics to track compliance and identify areas for improvement

Novi Connect serves CPG brands, retailers, manufacturers, and ingredient suppliers seeking to meet consumer demand for sustainable products and ensure compliance with clean and ethical standards.