Novi Connect provides an AI shopping optimization platform specifically for CPG brands seeking increased product recommendations in AI commerce. The platform optimizes SKU-level product data and trust signals so AI systems can accurately select and rank products during consumer shopping decisions. It also manages the distribution of verified product data across major retailers and marketplaces to enhance product authority.
Funding
$51.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+2Founders
Product
Problem
Consumer packaged goods (CPG) companies and retailers face challenges in verifying product compliance with an increasing number of clean and sustainability standards. This process is often manual, time-consuming, and prone to errors, leading to potential greenwashing and difficulty in meeting consumer demand for transparency.
Solution
Novi Connect offers a software platform that automates the vetting of CPG products against over 100 clean and sustainability standards. The platform streamlines the certification process by ingesting raw ingredient data and comparing it against a comprehensive database of standards and retailer designations. Novi's technology enables brands and retailers to ensure product compliance, verify claims, and accelerate the go-to-market process for sustainable solutions. By automating accuracy at the product, ingredient, and packaging levels, Novi Connect reduces the risk of greenwashing and helps businesses build trust with values-based shoppers. The platform also facilitates ingredient discovery and sourcing through its alternative marketplace, connecting brands with suppliers of sustainable ingredients.
Target Audience
Novi Connect serves CPG brands, retailers, manufacturers, and ingredient suppliers seeking to meet consumer demand for sustainable products and ensure compliance with clean and ethical standards.
Features
- Automated vetting of products against 100+ clean and sustainability standards
- Streamlined certification process for retailer designations
- Raw ingredient data ingestion and comparison against a comprehensive database
- Alternative marketplace for discovering and sourcing sustainable ingredients with low MOQs
- Product claim verification and badging for online and in-store marketing
- Integration with NielsenIQ Label Insights data for enhanced ingredient assessment
- Reporting and analytics to track compliance and identify areas for improvement