Novi
About Novi
Novi Connect is a platform that automates the vetting of consumer packaged goods against over 100 clean and sustainability standards, enabling retailers and brands to ensure product compliance and transparency. By streamlining the certification process, Novi helps businesses meet the growing consumer demand for sustainable products while reducing the risk of greenwashing.
```xml <problem> Consumer packaged goods (CPG) companies and retailers face challenges in verifying product compliance with an increasing number of clean and sustainability standards. This process is often manual, time-consuming, and prone to errors, leading to potential greenwashing and difficulty in meeting consumer demand for transparency. </problem> <solution> Novi Connect offers a software platform that automates the vetting of CPG products against over 100 clean and sustainability standards. The platform streamlines the certification process by ingesting raw ingredient data and comparing it against a comprehensive database of standards and retailer designations. Novi's technology enables brands and retailers to ensure product compliance, verify claims, and accelerate the go-to-market process for sustainable solutions. By automating accuracy at the product, ingredient, and packaging levels, Novi Connect reduces the risk of greenwashing and helps businesses build trust with values-based shoppers. The platform also facilitates ingredient discovery and sourcing through its alternative marketplace, connecting brands with suppliers of sustainable ingredients. </solution> <features> - Automated vetting of products against 100+ clean and sustainability standards - Streamlined certification process for retailer designations - Raw ingredient data ingestion and comparison against a comprehensive database - Alternative marketplace for discovering and sourcing sustainable ingredients with low MOQs - Product claim verification and badging for online and in-store marketing - Integration with NielsenIQ Label Insights data for enhanced ingredient assessment - Reporting and analytics to track compliance and identify areas for improvement </features> <target_audience> Novi Connect serves CPG brands, retailers, manufacturers, and ingredient suppliers seeking to meet consumer demand for sustainable products and ensure compliance with clean and ethical standards. </target_audience> ```
What does Novi do?
Novi Connect is a platform that automates the vetting of consumer packaged goods against over 100 clean and sustainability standards, enabling retailers and brands to ensure product compliance and transparency. By streamlining the certification process, Novi helps businesses meet the growing consumer demand for sustainable products while reducing the risk of greenwashing.
Where is Novi located?
Novi is based in Los Angeles, United States.
When was Novi founded?
Novi was founded in 2019.
How much funding has Novi raised?
Novi has raised 51780000.
- Location
- Los Angeles, United States
- Founded
- 2019
- Funding
- 51780000
- Employees
- 49 employees
- Major Investors
- Tiger Global Management