Artisans in developing countries often lack access to broader markets, limiting their ability to grow their businesses and achieve financial stability. Traditional import/export models involve multiple intermediaries, significantly reducing the income that reaches the artisans themselves.

NOVICA is an e-commerce platform that directly connects consumers with artisans worldwide, providing a marketplace for handcrafted goods. The platform eliminates traditional intermediaries, enabling artisans to set their own prices and directly benefit from sales. By providing access to a global market, NOVICA empowers artisans to sustain their traditions, improve their livelihoods, and uplift their communities. The company also facilitates micro-loans and promotes fair labor practices, ensuring that artisans receive fair compensation and work in safe conditions.

Direct-to-consumer marketplace connecting artisans with global customers

Artisans set their own prices and retain control over their product listings

Regional offices in multiple countries provide local support and quality assurance

Integrated e-commerce platform handles customs, shipping, and delivery logistics

Microfinance program offers 0% interest loans to artisans for business growth

Focus on preserving cultural heritage and promoting traditional skills

Fair labor and child labor policies ensure ethical production practices

Eco-friendly practices, including the use of sustainable materials and recycling

Option to shop by cause, supporting initiatives like women's empowerment and education

The primary audience includes consumers seeking unique, handcrafted items and who are interested in supporting global artisans and fair trade practices.

NOVICA generates revenue through a commission-based model, taking a percentage of each sale made on the platform. To date, over $139.5 million USD has been sent to artisans.