The startup offers a no-code platform for creating and managing branded wallet passes on Apple and Google devices, enabling businesses to store loyalty cards, coupons, and promotional materials. This solution enhances customer engagement through targeted push notifications, improving conversion rates for non-fungible token commerce.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
VFounders
Product
Problem
E-commerce and retail businesses struggle to effectively engage customers and drive conversions through traditional channels like email and SMS, which often suffer from low open rates and high costs. Managing loyalty programs and referral initiatives across online and offline channels can also be complex and fragmented.
Solution
Novel provides a no-code platform for businesses to create and manage branded wallet passes for Apple Wallet and Google Pay, enabling a unified customer experience across online and in-store environments. These passes can store loyalty cards, coupons, and promotional materials, delivered directly to customers' mobile devices. The platform supports targeted push notifications, location-based alerts, and conversational referrals, offering a direct communication channel that bypasses crowded inboxes. By integrating with existing retention stacks and Shopify POS, Novel streamlines customer engagement and boosts lifetime value.
Target Audience
The primary target audience includes e-commerce businesses and retailers looking to enhance customer engagement, improve loyalty program participation, and drive conversions through mobile wallet technology.
Features
- No-code pass design and management interface
- Customizable templates for Apple Wallet and Google Pay passes
- Push notifications for targeted messaging and promotions
- Location-based alerts to drive in-store traffic
- Conversational referrals via QR code or SMS
- Integration with Shopify POS for omnichannel retail
- Compatibility with retention platforms like Yotpo and Smile.io
- Pass tiering for multi-level loyalty programs