Novello provides an AI‑powered platform that discovers authentic user‑generated videos featuring a brand’s products, extracts the most engaging clips, and delivers them via an embeddable widget for quick integration on brand sites. The service includes automated rights‑request workflows, creator incentives, and real‑time analytics that track views, conversion lift, and SEO impact, helping marketers replace costly production with high‑trust video content.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to find and legally use authentic user‑generated video content that resonates with consumers, leading to reliance on costly production or low‑trust stock media. This limits their ability to boost sales, improve SEO, and increase social engagement.
Solution
Novello offers an AI‑driven platform that scans the web for videos featuring a brand’s products or services, extracts the most engaging clips, and presents them in an embeddable widget for easy placement on brand sites. The system automatically identifies products and locations within videos using computer‑vision models, then provides rights‑management tools that let brands request licensing and reward creators. Integrated analytics show view counts, conversion impact, and SEO benefits, enabling marketers to prioritize high‑performing content. The quick‑setup widget can be added in under five minutes and is optimized for fast loading and seamless integration with existing web pages.
Target Audience
Primary customers are brand marketers, e‑commerce teams, and advertising agencies seeking authentic video assets, as well as content creators who want to monetize existing videos through licensing deals.
Features
- AI and computer‑vision engine that detects brand products and places within millions of social media videos
- Automated rights‑request workflow that lets brands obtain licensing and incentivize creators directly through the platform
- Embeddable, performance‑optimized widget that displays curated user‑generated videos on any website with minimal code
- Real‑time analytics dashboard reporting views, engagement, sales lift, and search‑ranking impact for each video
- Content discovery tools that surface top‑performing clips and allow brands to filter by metrics, region, or creator
- Compliance layer ensuring all distributed videos meet copyright laws and platform terms of service