Nouvel is a short-form video research platform that helps brands and marketers identify high-performing content in their niche. The platform analyzes videos from TikTok and Douyin, scoring them against a user's specific product and buyer profile, then generates production briefs with a single test to change. It ranks results by how realistically a team can reproduce them, filtering out content that requires production resources beyond a standard phone.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and marketers struggle to identify which short-form video formats actually convert because manual research is biased by social media feeds, which are designed to retain viewers rather than map a category. The results of market tests are buried in noise, and this bias does not shrink with sample size, making it difficult to find proven hooks, formats, and scripts to hand to creators.
Solution
Nouvel provides a platform that searches from the user's side of the problem, starting with the product, audience, and brief, then queries TikTok or Douyin for high-performing reels that match. Users share a URL, and Nouvel writes the search specification, including what they sell, who buys it, up to four verified competitor accounts, and the language their audience reads. Every candidate is scored against the exact product and buyer, with reach entering logarithmically so raw view counts cannot outweigh engagement rate, and anything that could not be filmed with a phone is dropped. Nouvel reads the video itself, including audio and every sampled frame, to produce a personalized production brief with one test that changes a single variable.
Target Audience
Primary customers are brand marketing teams, social media managers, and content agencies that need to produce short-form video content for TikTok and Douyin and want data-backed creative direction rather than feed-biased manual research.
Features
- Automated search specification generation from a single URL, including product, buyer, competitor accounts, and language
- Qualification scoring that ranks candidates by engagement rate and reproducibility with a phone, discarding off-topic or unproducible content
- Video decomposition that analyzes transcript, on-screen text, hook timing, and scene-level job function
- Production briefs that attach a single-variable test to each selected reel
- Access to a vetted creator network across GB, US, CA, AU, and IE markets for brief handling, turnaround, and quality control
- Analysis of 300K+ videos and 10B+ views to build the evidence base for recommendations