This startup operates an online platform that produces sustainable inner wear using deadstock t-shirts and deadstock t-shirt fabric, incorporating cotton for comfort and elastane for stretch. By utilizing surplus materials, the company significantly reduces carbon emissions, water usage, and textile waste in the fashion industry.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The fashion industry generates significant textile waste and carbon emissions through the production of new garments. Traditional inner wear production contributes to this environmental burden by relying on virgin materials and energy-intensive manufacturing processes.
Solution
Not Basics addresses this issue by creating sustainable inner wear and clothing using deadstock t-shirts and organic cotton. By utilizing surplus materials, the company reduces carbon emissions, water usage, and textile waste associated with conventional garment manufacturing. The company transforms these materials into comfortable, high-quality basics designed for everyday wear, including underwear, leggings, bodysuits, and t-shirts. Not Basics aims to provide consumers with environmentally conscious alternatives to traditional clothing options.
Target Audience
The primary target audience includes environmentally conscious consumers seeking sustainable and comfortable basics, particularly women looking for high-quality inner wear and clothing made from organic or recycled materials.
Features
- Underwear crafted from deadstock cotton fabrics, minimizing textile waste
- Clothing line made from GOTS or OCS-certified organic cotton
- Wide range of products including bras, briefs, boxers, thongs, leggings, bodysuits, tank tops, and t-shirts
- Natural, breathable fabrics that are gentle on the skin
- Socks made from a blend of organic cotton, recycled polyamide, and elastane
- Manufacturing partners with certifications such as SEDEX and OEKO-TEX Standard 100