E‑commerce sites often struggle to deliver relevant, real‑time product and content experiences, leading to low conversion rates, reduced average order value, and weaker customer retention. Traditional personalization tools can be slow to implement, require extensive development effort, and may degrade site performance. Nosto provides a cloud‑native Commerce Experience Platform (CXP) that unifies product, shopper, and content data in a real‑time data engine.
Funding
$7.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NSFounders
Product
Problem
E‑commerce sites often struggle to deliver relevant, real‑time product and content experiences, leading to low conversion rates, reduced average order value, and weaker customer retention. Traditional personalization tools can be slow to implement, require extensive development effort, and may degrade site performance.
Solution
Nosto provides a cloud‑native Commerce Experience Platform (CXP) that unifies product, shopper, and content data in a real‑time data engine. Its Experience.AI™ suite applies Predictive, Semantic, Visual, and Generative AI to generate personalized product recommendations, intent‑aware search results, and dynamic merchandising rules. The platform delivers these experiences through lightweight, asynchronous scripts that keep page load times low, while offering a no‑code campaign builder, audience segmentation, adaptive scheduling, and built‑in A/B testing. Seamless integrations with major e‑commerce, CMS, and marketing stacks let brands activate personalization across web, email, and post‑purchase channels without extensive engineering effort.
Target Audience
The platform is aimed at mid‑size to enterprise e‑commerce retailers, direct‑to‑consumer brands, and digital commerce teams that need scalable, data‑driven personalization across web, email, and post‑purchase experiences.
Features
- Predictive AI engine that scores shopper intent and serves real‑time product recommendations, boosting conversion and basket size.
- Semantic AI‑driven personalized search that interprets natural‑language queries and returns intent‑matched results.
- Dynamic Targeting suite (Audience Builder, Global Merchandising Rules, Adaptive Scheduling) for rule‑based, segment‑specific product placements.
- Content Personalization module that injects personalized hero banners, videos, UGC, and copy via a visual campaign builder with HTML fallback.
- Post‑Purchase Upsell and Dynamic Bundles to capture incremental revenue after checkout.
- Integrated A/B testing & multivariate optimization with Bayesian and frequentist statistical engines.
- Real‑time Data Engine that ingests behavioral, catalog, and content signals, enriches them with Visual AI tagging, and feeds all CXP modules.
- Huginn AI agent that autonomously monitors performance, suggests optimizations, and executes scheduled campaigns.
- Enterprise‑grade infrastructure: <60 KB asynchronous script, <100 ms search latency, 99.99 % uptime, GDPR/CCPA compliance, and open APIs for custom integrations.