Northstar provides a financial wellness platform that connects employees with personalized financial advisors to optimize their total compensation and benefits utilization. This service addresses the complexity of compensation packages, helping employees make informed financial decisions and improve their overall financial health.
Funding
$41.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NCFounders
Product
Problem
Employees often struggle to understand and optimize their compensation packages, leading to suboptimal financial decisions regarding benefits utilization and overall financial planning. The complexity of equity plans, health plan options, and retirement savings further compounds this challenge.
Solution
Northstar provides a financial wellness platform that connects employees with dedicated financial advisors who offer personalized guidance on maximizing their total compensation and benefits. The platform helps employees understand and utilize benefits such as ESPPs, HSAs, and retirement plans to achieve their financial goals. By providing tailored advice and financial planning tools, Northstar enables employees to make informed decisions, improve their financial well-being, and derive greater value from their employer-provided benefits.
Target Audience
Northstar's primary customers are employers looking to enhance their employee benefits package, drive benefits adoption, and improve employee satisfaction, as well as employees seeking personalized financial guidance to optimize their compensation and achieve financial wellness.
Features
- Personalized financial advice from dedicated financial advisors matched to employee goals and demographics.
- Total compensation tools that surface relevant benefits to support employee financial and life goals.
- Support for various life stages, including onboarding, equity grants, open enrollment, and offboarding.
- Financial planning tools to track progress and take action on personal financial goals.
- Team presentations on relevant financial topics such as college savings, retirement strategies, and the racial wealth gap.