Northbeam is a marketing intelligence platform that utilizes machine learning for multi-touch attribution and media mix modeling, enabling direct-to-consumer and e-commerce brands to analyze their marketing performance in real-time. By providing accurate insights into customer journeys and optimizing budget allocation across channels, Northbeam helps brands increase return on ad spend and reduce customer acquisition costs.
Funding
$17.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Direct-to-consumer (DTC) and e-commerce brands struggle to accurately attribute revenue to specific marketing activities due to complex customer journeys and limitations of traditional attribution models. Cookie restrictions and privacy constraints further complicate the process, leading to inaccurate insights and inefficient budget allocation. This makes it difficult for brands to optimize marketing spend and maximize return on investment.
Solution
Northbeam offers a marketing intelligence platform that leverages machine learning to provide multi-touch attribution (MTA) and media mix modeling (MMM) for DTC and e-commerce brands. The platform uses first-party data and advanced algorithms to analyze marketing performance in near real-time, overcoming the limitations of cookie-based tracking. By providing a single source of truth for marketing data, Northbeam enables brands to understand the entire customer journey, identify winning creative strategies, and optimize budget allocation across all channels. The platform's MMM+ solution empowers users to forecast revenue and optimize budget mix across channels, while creative analytics help identify winning creative formulas to scale ad accounts.
Target Audience
Northbeam primarily targets direct-to-consumer (DTC) and e-commerce brands looking to improve marketing performance, optimize budget allocation, and increase return on ad spend.
Features
- Multi-touch attribution using first-party data for accurate conversion tracking
- Media mix modeling (MMM+) for optimizing budget allocation across marketing channels
- Incrementality measurement powered by machine learning to determine incremental lift
- Real-time dashboards with customizable views for monitoring performance across all marketing channels
- Creative analytics to identify high-performing ads and optimize creative strategy
- Bespoke device graph modeling to understand the entire customer journey
- Infinite lookback windows and customizable attribution models