PT. Selestial Grup International offers Norm, a brand that provides affordable health and grooming products specifically designed for men in Indonesia. The startup addresses the limited availability of essential men's health solutions by ensuring high product quality at accessible price points.
Funding
Funding not disclosed
Founders
Product
Problem
Many men in Indonesia face limited options for affordable and high-quality health and grooming products tailored to their specific needs. This lack of accessibility can lead to neglecting personal care due to cost or inconvenience.
Solution
Norm provides a range of affordable health and grooming products designed specifically for men in Indonesia. By focusing on essential products and ensuring high quality at accessible price points, Norm aims to make personal care more attainable for the average Indonesian man. The brand addresses the gap in the market by offering solutions that cater to the unique needs and preferences of its target demographic, promoting better hygiene and self-care habits.
Target Audience
The primary target audience is Indonesian men seeking affordable and effective health and grooming products tailored to their needs.
Features
- Product line includes essential grooming items like face wash, moisturizers, and hair styling products.
- Health products focus on addressing common men's health concerns.
- Products are formulated with quality ingredients suitable for the Indonesian climate.
- Emphasis on affordability to ensure accessibility for a wide range of customers.
- Distribution channels include online platforms and retail partnerships for convenient purchasing.