NoorIQ provides professionally installed smart home systems in Dubai, powered by Luana, an AI voice assistant that controls lighting, climate, curtains, and security. The company offers same-day, drill-free installation and modular add-ons like smart locks, cameras, and cleaning robots, with a focus on seamless automation and direct human support.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional smart home installations involve weeks of drilling, disruption, and coordination with multiple contractors, leaving homeowners with a tangle of remotes and unreliable support. Setup is slow, updates are manual, and everyday control is fragmented, creating frustration rather than convenience.
Solution
NoorIQ delivers a complete smart home experience in a single day, with no drilling and no disruption. Its AI voice assistant, Luana, lets residents control lights, temperature, curtains, and scenes through natural speech or fully automated routines. The system is professionally installed, automatically updated, and backed by direct access to real humans for fast support. Every setup is customized to the homeowner's lifestyle, and modular add-ons can be integrated at any time to expand functionality across rooms and devices.
Target Audience
Primary customers are homeowners in Dubai seeking premium, hassle-free smart home automation, as well as developers, fit-out firms, and designers who want a dedicated smart home partner for their construction projects.
Features
- AI voice assistant Luana for hands-free control of lights, temperature, curtains, and scenes
- Same-day, drill-free installation with white-glove service and custom automations
- Modular add-ons including smart locks, indoor/outdoor cameras, doorbells, cleaning robots, air purifiers, and humidifiers
- Motorized curtain automation and additional light components for room-by-room expansion
- Automatic over-the-air updates that continuously improve system performance
- Integration with third-party platforms like Amazon Alexa and Philips Hue for extended compatibility
- German-engineered technology for precision and reliability