Noom is a digital health platform that merges a psychology‑based behavior‑change curriculum with AI‑driven and human coaching to guide users toward sustainable weight loss. It also provides a fully online telehealth workflow that evaluates eligibility, prescribes FDA‑approved GLP‑1 and other weight‑loss medications, ships them to the user’s door, and integrates tracking of nutrition, activity, and medication adherence.
Funding
Funding not disclosed
Founders
Product
Problem
Many adults struggle to achieve lasting weight loss because traditional diet programs focus only on calorie counting, while access to prescription weight‑loss medications is fragmented and often requires in‑person visits. This disconnect leads to short‑term results, high relapse rates, and underutilization of clinically proven pharmacotherapy.
Solution
Noom delivers an integrated digital platform that combines a psychology‑based behavior‑change curriculum with real‑time human and AI coaching, and, for eligible users, a telehealth pathway to prescribe and ship FDA‑approved GLP‑1 and other weight‑loss medications. Users receive a personalized daily lesson plan that explains the “why” behind eating habits, while the AI engine continuously adapts recommendations based on logged meals, activity, and progress metrics. Certified health coaches provide 1:1 chat support and accountability, and clinicians evaluate medication eligibility through a fully online consultation. Prescribed drugs are dispensed from USP‑compliant pharmacies and delivered to the user’s door, with optional muscle‑preservation programs that include protein tracking and on‑demand workouts. All data are stored securely and presented in a web dashboard that tracks weight trends, habit formation, and medication adherence, enabling users to sustain results over the long term.
Target Audience
The primary customers are adult individuals seeking sustainable weight loss, particularly those who qualify for prescription weight‑loss medication, as well as health‑focused employers and insurers looking to offer a combined behavior‑change and pharmacotherapy solution to their members.
Features
- Psychology‑driven curriculum with bite‑sized daily lessons that teach habit formation and mindset shifts
- AI‑powered coaching chat that delivers personalized prompts, meal suggestions, and progress nudges in real time
- Human health‑coach access via unlimited in‑app messaging for accountability and problem solving
- Integrated telehealth workflow for clinical evaluation, prescription, and home delivery of GLP‑1, semaglutide, tirzepatide, and other FDA‑approved weight‑loss drugs
- Muscle‑Defense program featuring protein‑intake tracking, high‑protein recipes, and on‑demand exercise videos to preserve lean mass during weight loss
- Comprehensive tracking suite (food logging, water intake, activity, weight, medication dosing) with trend visualizations in a secure web dashboard
- Community features such as Noom Circles and Noom Vibe for peer support and motivation
- HIPAA‑compliant data storage with end‑to‑end encryption and role‑based access controls