Non-Ordinary Therapy Co.
Nonordinary is an online therapy marketplace that helps patients find licensed therapists by filtering for state, insurance network, and clinical specialty. The platform verifies insurance acceptance upfront for major payers and enables direct booking and virtual appointments through Healthie-powered scheduling, with a free first session for new patients.
- Healthcare Technology
- Digital Health
- Commerce & Shopping
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Finding a therapist that accepts a patient's specific insurance and specializes in their particular needs is a fragmented, time-consuming process. Individuals often must visit multiple provider directories, call offices to verify coverage, and wait for callbacks, delaying access to mental health care.
Solution
Nonordinary provides an online platform that centralizes therapist discovery through a guided filtering process covering location, insurance network, and treatment focus area. Users can browse detailed therapist profiles, verify insurance acceptance upfront, and book appointments directly through a secure Healthie-powered scheduling system. The platform includes licensed professionals across multiple states and offers virtual appointments to expand access. To lower the barrier to entry, Nonordinary provides a free first session for new patients, making it easier to start therapy without an upfront financial commitment.
Target Audience
The primary audience is individuals seeking mental health care who need to find a licensed therapist that matches their insurance coverage and clinical needs, including those in states such as New York, California, Illinois, and Massachusetts.
Features
- Guided three-step matching flow that filters therapists by state, insurance carrier, and clinical specialty such as anxiety, PTSD, EMDR, and LGBTQ+ support
- Insurance verification for major payers including Aetna, BlueCross BlueShield, Cigna, UnitedHealthcare, Oxford/UHC, and Anthem Carelon Behavioral Health
- Direct booking and secure telehealth delivery powered by the Healthie platform
- Detailed therapist profiles covering about, specialties, and accepted insurance
- Skip options in each filter stage allow users to browse the full provider directory