Nom Nom provides fresh, whole-ingredient dog food that is individually cooked to preserve nutrients and enhance digestibility, tailored to meet each dog's specific dietary needs. This approach addresses the common issue of unappetizing and nutritionally inadequate commercial dog food, resulting in improved energy, healthier coats, and better overall health for pets.
Funding
Funding not disclosed
Founders
Product
Problem
Many commercial dog foods lack essential nutrients and can be unappetizing, leading to health issues and a lack of excitement during meal times for pets. Traditional high-temperature processing methods and extrusion can further degrade the nutritional value and digestibility of these foods.
Solution
Nom Nom provides a fresh dog food subscription service that delivers vet-developed recipes tailored to each dog's specific dietary needs. The company uses whole, human-grade ingredients that are individually cooked to preserve vital nutrients and maximize digestibility. Meals are pre-portioned based on a proprietary algorithm that considers the dog's age, weight, activity level, and health goals, ensuring optimal caloric intake. Nom Nom's recipes are formulated by board-certified veterinary nutritionists and meet AAFCO standards for all life stages. The company also offers options for customized meal plans, recipe rotation, and support from a dedicated pet support team.
Target Audience
Nom Nom targets dog owners who are seeking a convenient, nutritionally superior alternative to traditional commercial dog food, particularly those with picky eaters or dogs with specific dietary needs or health concerns.
Features
- Recipes formulated by board-certified veterinary nutritionists and PhD animal nutritionists
- Fresh, whole ingredients gently cooked individually to maximize nutrient retention and digestibility
- Pre-portioned meals tailored to each dog's age, weight, activity level, and health goals
- Customized meal plans with options for recipe rotation and switching
- Free shipping across the 48 contiguous states with recyclable or recycled packaging
- Recipes meet standards set by AAFCO’s Dog Food Nutrient Profiles for all life stages
- Option to try a sampler pack with small portions of each recipe