منصة نجوم هي منصة سعودية متخصصة في التسويق عبر المؤثرين مدعومة بالذكاء الاصطناعي. تتيح المنصة للشركات البحث عن المؤثرين المناسبين والتعاون معهم مباشرة لإنشاء وإدارة الحملات التسويقية. توفر المنصة أدوات متكاملة تشمل ملفات المؤثرين، إدارة الحملات، والتقارير الختامية لضمان شفافية المدفوعات وفعالية النتائج.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often face challenges in efficiently discovering, evaluating, and managing collaborations with relevant Arab social media influencers for marketing campaigns. The process of identifying suitable influencers, negotiating terms, and ensuring campaign execution can be time-consuming and lack transparency.
Solution
Nojom is a platform designed to streamline influencer marketing by connecting brands with Arab influencers through a centralized application. The platform enables companies to search for influencers based on various criteria, including follower count, content category, and engagement metrics. Nojom facilitates direct communication and collaboration between brands and influencers, offering tools for contract management, campaign tracking, and secure payment processing. By consolidating these functions, Nojom aims to improve campaign efficiency, enhance transparency, and maximize return on investment for influencer marketing initiatives.
Target Audience
The primary target audience includes marketing teams, brand managers, and advertising agencies seeking to leverage influencer marketing to reach Arab-speaking audiences.
Features
- Influencer discovery based on category, follower count, and engagement rate
- Direct communication tools for collaboration and campaign alignment
- Contract management features for defining deliverables and payment terms
- Campaign tracking and performance analytics
- Secure payment processing for influencer compensation
- Support for various social media platforms, including Instagram, TikTok, and YouTube
- Influencer categorization by follower size (nano, micro, mid-tier, macro, and mega)
- Mobile applications for both brands (Nojom App
- for brands) and influencers (Nojom app
- for stars)