The startup offers a range of customized skincare products, including emollients and creams, formulated based on individual skin profiles and scientifically validated ingredients. It specifically targets chronic skin conditions such as acne, eczema, and psoriasis, providing measurable improvements in skin quality for affected individuals.
Funding
$16M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to find effective skincare solutions due to varying skin types and conditions, leading to frustration and a lack of confidence. Traditional, non-customized skincare products often fail to address specific skin concerns like acne, eczema, rosacea, and dryness, resulting in unsatisfactory outcomes.
Solution
NØIE offers customized skincare routines tailored to individual skin profiles, addressing specific concerns through scientifically validated ingredients. The company leverages an AI-powered approach, analyzing data from over 80,000 users to personalize dermocosmetics for conditions like acne, eczema, psoriasis, and dry skin. Customers begin with a detailed online skin test, which creates a unique skin profile that informs the formulation of a personalized skincare solution. NØIE's method is backed by research and clinically proven, with dermatologically tested, vegan products formulated without perfume or coloring.
Target Audience
NØIE's primary customers are individuals seeking effective solutions for skin conditions like acne, eczema, rosacea, and dryness, who are looking for personalized skincare routines tailored to their unique skin profiles.
Features
- AI-driven personalization of skincare routines based on a detailed online skin test
- Custom formulations containing scientifically validated ingredients tailored to individual skin profiles
- Products formulated without perfumes or coloring
- Access to a team of advisors for ongoing support and routine refinement
- A "Skin Improvement Guarantee" that includes free reformulations or a refund if users don't see results
- Subscription service offering a 15% discount, free shipping, expert consultations, and unlimited reformulations
- Focus on addressing skin concerns such as acne, rosacea, eczema, texture and skin tone, combination skin, dry skin, and sensitive skin