The startup offers a monitoring application that identifies and flags errors preventing customer checkouts on eCommerce websites. By providing real-time data collection and critical error detection, the platform ensures seamless online retail operations and minimizes transaction disruptions.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
E-commerce websites often suffer from technical errors that disrupt the customer checkout process, leading to lost sales and frustrated customers. These errors frequently go unreported by customers and undetected by internal monitoring systems.
Solution
Noibu offers a real-time error-monitoring and resolution platform designed to protect e-commerce businesses from revenue loss due to website errors. By deploying a lightweight script, Noibu continuously monitors e-commerce sites, detecting and flagging critical issues like browser crashes, JavaScript errors, API failures, and checkout disruptions. The platform provides detailed insights, session recordings, and AI-powered fix suggestions, enabling developers to quickly investigate, prioritize, and resolve errors. Noibu integrates with leading e-commerce platforms and provides teams with the tools they need to ensure a seamless online shopping experience.
Target Audience
Noibu is designed for e-commerce teams, product teams, technical teams, and DevOps teams seeking to minimize revenue loss, reduce tech debt, improve customer experience, and ensure 24/7 e-commerce observability.
Features
- Real-time error detection and alerting for first- and third-party errors
- Session replay to visualize the customer experience when an error occurs
- AI-generated explanations of errors and their impact on users
- Prioritization of errors based on their effect on conversions and revenue
- Integration with CI/CD tools to catch errors introduced with new code deployments
- Source map uploading to trace JavaScript errors back to their original source
- Custom data field integration into session data for enhanced debugging
- Integration with Jira for seamless project management