Nodals offers a platform that lets digital media owners run custom algorithms directly on their first‑party data, preserving privacy while providing advertisers secure, low‑latency access to high‑quality signals. By measuring true advertising uplift and automating spend allocation, the solution improves campaign ROI, reduces data‑transfer costs, and cuts associated carbon emissions.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OSVFounders
Product
Problem
Advertisers struggle to achieve measurable performance improvements because they rely on third‑party data that is indirect, costly, and often inaccurate, while media owners are unable to monetize their first‑party data without exposing it or incurring high processing costs.
Solution
Nodals provides a platform that lets media owners run custom algorithms directly on their own first‑party data, preserving control and privacy. Advertisers access this data through secure, low‑latency connections, enabling campaigns that are optimized for true uplift rather than simple correlation. By processing data at the source, the solution reduces operational costs and cuts the carbon footprint of data transfers. The platform delivers performance‑driven media buying, allowing advertisers to allocate budgets toward channels that demonstrably increase sales.
Target Audience
Primary customers are digital media owners seeking to monetize their first‑party data and advertisers looking to improve campaign ROI through data‑driven, uplift‑focused buying.
Features
- Direct, secure access to media owners’ first‑party data without moving the data off‑site
- In‑platform algorithm execution that maximizes data utility while keeping ownership intact
- Causal measurement models that quantify true advertising uplift rather than proxy metrics
- Integrated media buying tools that automatically allocate spend to the highest‑performing inventory
- Sustainability‑focused architecture that eliminates up to 75% of data‑transfer‑related carbon emissions