The startup offers a connector platform for the hospitality and events industry that enables venues and beverage brands to gather demographic and behavioral insights about their guests. This application facilitates targeted marketing, event promotion, and deal offerings, helping businesses enhance customer engagement and optimize their marketing strategies.
Funding
$800K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Venues and beverage brands often lack comprehensive data on their guests' demographics and behaviors. This absence of insights hinders effective marketing, event promotion, and personalized deal offerings. As a result, businesses struggle to optimize customer engagement and marketing strategies.
Solution
Nocto provides a marketing and engagement platform for the hospitality industry, connecting venues, beverage brands, and event organizers with users seeking local experiences and deals. The platform incentivizes users to share their experiences at venues, gathering valuable data on customer preferences and behaviors. This data enables businesses to create targeted marketing campaigns, promote events, offer tailored deals, and build customer loyalty. By providing tools to understand audience demographics and behaviors, Nocto helps businesses increase turnover and establish valuable partnerships.
Target Audience
The primary customers are bars, clubs, restaurants, hotels, event organizers, and beverage brands seeking to enhance visibility, attract guests, strengthen relationships, and drive loyalty. The platform also targets individual users looking for local venues, events, and deals.
Features
- Venue profile setup for visibility to users exploring local options
- Tools for promoting events, offering deals, and creating "spinner" prizes to attract guests
- Incentivized user-generated content sharing to turn guests into brand ambassadors
- Engagement features including notifications and newsletters
- Data analytics to understand audience demographics and behaviors
- Partnership building tools to connect with other venues, event organizers, and brands
- "Nocto tokens" (Nocs) that users earn and spend for deals, and venues can use for premium features
- Integration with third-party platforms such as Guestplan, Orderli, and Mr. Winston