NOCAP Sports provides a platform that connects brands with college athletes for name, image, and likeness (NIL) marketing campaigns, ensuring compliance and performance measurement throughout the process. By offering both self-service tools and managed services, NOCAP enables brands to efficiently tap into athlete-driven media networks and maximize their marketing ROI.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to efficiently connect with college athletes for name, image, and likeness (NIL) marketing campaigns. Ensuring compliance with evolving NIL regulations and accurately measuring campaign performance adds further complexity. Universities and collectives also need strategies to maximize NIL earnings for their athletes and establish new revenue streams.
Solution
NOCAP Sports provides a comprehensive platform that facilitates connections between brands and college athletes for NIL marketing opportunities. The platform offers both self-service tools and managed services to accommodate varying brand needs and resources. NOCAP ensures compliance throughout the campaign process and provides tools for performance measurement, offering turnkey NIL solutions that include talent sourcing, content production, amplification, and measurement. NOCAP also partners with universities and collectives to implement revenue-driving solutions, helping them maximize athlete NIL earnings through advertising offerings, industry solutions, and lead qualification and distribution.
Target Audience
NOCAP Sports serves brands looking to engage in NIL marketing campaigns with college athletes, as well as universities and collectives seeking to maximize NIL earnings for their athletes and establish new revenue streams.
Features
- Athlete database enabling brands to search and connect with athletes across all sports, levels, and geographic areas
- Deal management interface to ensure no details are missed during campaign activation
- Messaging system for seamless communication between brands and athletes
- Tools for content production, amplification (paid media), and performance measurement
- Partnerships with universities and collectives to bring new assets online for brands, including athlete-driven media networks, events, and experiences
- Compliance monitoring to ensure all collaborations adhere to NIL regulations