Develops oat-based, pH-neutral nicotine pouches that contain no hidden chemicals and use 99% paper packaging, providing a tobacco-free alternative for adult nicotine users. These pouches are 54% smaller than traditional cans, offering a more sustainable and mouth-friendly option to replace smoking, vaping, or oral nicotine products.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Existing nicotine pouches often contain hidden chemicals and are packaged in materials that are not environmentally friendly. Traditional nicotine products may also cause discomfort due to their pH levels and the inclusion of microplastics.
Solution
NOAT offers oat-based, pH-neutral nicotine pouches designed for a comfortable mouthfeel and a balanced nicotine release. These pouches are free from microplastics and hidden chemicals, providing a cleaner alternative to traditional tobacco and nicotine products. Packaged in 99% paper-based, recyclable materials, NOAT aims to minimize environmental impact while delivering a convenient and sustainable nicotine experience for adult users. The pouches are also 54% smaller than traditional cans, offering a more discreet and portable option.
Target Audience
NOAT is designed for adult nicotine users aged 21 and over who are looking for a tobacco-free alternative to smoking, vaping, or traditional oral nicotine products.
Features
- Oat-based formulation for a softer, more comfortable mouthfeel
- pH-neutral design to minimize burn and disruption in the mouth
- Free from microplastics and hidden chemicals
- 99% paper-based, recyclable packaging
- 54% smaller pack size compared to traditional nicotine pouch cans
- Available in multiple flavors and nicotine strengths (4mg, 7mg, 10mg)
- Each pouch lasts up to 60 minutes
- Pack includes a built-in compartment for disposing of used pouches