NIWO
NIWO is a performance-based marketing platform that connects game studios with vetted creators on Douyin, Bilibili, and Rednote to promote games to Chinese players. Studios set a budget and pay per 1,000 verified views, while creators post native short-form content from their own accounts. Campaigns currently start at a $5,000 creator budget, with no subscription or setup fees.
- Advertising Technology
- Creator / Creative Economy
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Game studios face significant barriers entering the Chinese gaming market, where Douyin, Bilibili, and Rednote operate as distinct ecosystems requiring local knowledge, native-language content, and established creator relationships. Without a local office or Mandarin-speaking staff, brands struggle to run effective creator campaigns, verify authentic view counts, and pay creators reliably across platforms their existing tools cannot even access.
Solution
NIWO operates a performance-based marketing platform that connects game owners with vetted creators on Douyin, Bilibili, and Rednote. Game studios post campaigns with a budget and a rate per 1,000 views; creators opt in, produce content in their own style on their own accounts, and get paid based on verified views that NIWO tracks and manually reviews. The platform translates campaign guidelines for platform-specific culture and formats, not just language, and charges nothing up front—spend is drawn from the campaign budget only when views are delivered. NIWO also provides a studio dashboard for real-time campaign monitoring, while creators get tools like content calendars, media kits, and portfolio links to manage their workflow.
Target Audience
Game studios and publishers with titles that fit short-form video promotion who want to reach Chinese players through local creators; primary customers are businesses without existing Douyin, Bilibili, or Rednote presence or Mandarin-speaking marketing staff.
Features
- View tracking and payout computation based on verified views inside Douyin, Bilibili, and Rednote, with manual review before monthly settlement
- Campaign transparency showing total budget, amount already paid out, and per-1,000-view rate before a creator commits
- Native short-form vertical video format with Chinese subtitles, posted from the creator's own account for feed-native authenticity
- Creator dashboard with content calendar, homepage link for showing portfolio and rates to studios, and auto-generated media kits pulling real-time data from bound accounts
- Scheduled posting feature (upcoming) to publish one edit across multiple platforms at optimal times
- No subscription, setup fee, or minimum commitment for studios; campaigns currently start at a $5,000 creator budget